The Brandits have adapted the Kickers website to appeal more to the target consumer. We've kept the palette colours of black, red and green so well known to Kickers to maintain brand identity; but have redesigned the webpages to appear more 'mature' and grungy. We decided to keep separate the kids section from the adult section by giving them both separate websites. However navigation between the two will still be accessible as a link to the kids website will be added to the adult website.
We've taken on board the popular trend of customisation from our FCP team and have created a customisation page to the website - 'Kickers Generate'. This will allow consumers to select a basic kickers shoe, and adapt the colour and pattern of the tongue, laces and/or tag to their individual liking.
As part of our "Caught in just your Kickers" campaign we have suggested that Kickers launch a 'where have you been caught in just your Kickers' photo competition. This is where consumers can upload photos of themselves in their Kickers. A winning photo will be selected by Kickers as the most interesting/creative and the photo will be showcased on the website homepage for a month, the winner will also receive a free pair of Kickers Hi Kicks customised to their liking.
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