As part of the campaign. We've suggested that Kickers set up a 'street team' to take to the streets of cities and further promote the brand. The team will be made up of selected individuals that represent the target consumer and are considered appropriate ambassadors for the brand. the street team will talk to the public about Kickers and hand out badges and stickers exclusively designed by Kickers. The team will also keep a blog which will be available to the public through the website; where they can upload photos of themselves and the public wearing their Kickers and discuss insights about the brand and any exclusive offers. The public will be able to comment on the posts which will create better interaction between the brand and the target consumer.
Jess.
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