These are some of the "Caught in just your Kickers" campaign visuals. The campaign posters will be stuck up around cities on and around clubs/bars and other areas the target market are likely to socialise. We've decided against big advertsing such as billboards as we want to keep the campaign low key and more street savvy.
The badges and stickers will be handed out by the Kickers Street team to help further promote the brand. The POS stand has been redesigned for existing stores that sell Kickers to help attract consumers and differentiate from competitor brands.
Jess.
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