FCP Briefing

Today we were briefed on what our FCP team came up with for Kickers.

Basically their ideas were to -

-Create more innovative Point of sales
-Use technology to target ‘tech savy’ generation
-Encourage customisation
-Bring back 90’s retro

Were now just deciding what to take from this as we have to follow with a communication strategy when we present to Kickers in a few weeks!

Here are some of the visuals and their chosen opinion former Amy:

Jade x

Blog research

So I've been trying to find blogs which mention the Kickers name and so far haven't found much although did manage to get this one:

http://www.chictopia.com/photo/show/183157-orsay-dress-mango-accessories-kickers-shoes

Interesting to see that people are mentioning them on fashion blogs.

Another one I found was this:

http://www.fashionstyleyou.co.uk/kickers-shoes-comfortable-and-stylish/

Pretty good stuff to say about them "Kickers Shoes have a deserved reputation for being comfortable and stylish, they also seem to find their place whatever the current fashion trend."
That page has been tweeted about as well...

ALSO I just found these...http://www.zazzle.co.uk/zebra_kickers_shoes-167551624801609711 and I actually really like them! Could totally have seen myself wearing them when I was 16/17 cos those are exaclty they kinds of shoes I loved at that age.


Just some ideas!

Ceri

Lets sing off the competiton!

Iv just been doing a little bit of internet surfing.... and Kickers just arent keeping up with the competition!!!

Dr Martens have their very own Band Hero boots. And there pretty cool!

So you can pick your own pair of customized boots on the game and then if you really want to you can go out and actually buy the same pair! Kickers take note.

This sort of priceless advertising for Dr Martens is really the kind of thing Kickers needs to get involed with to become cool again and shake off the negative image they have currently. Everyone wants to wear something so they will be one of the cool kids so watch this space and see what we can help Kickers come up with!

Jade x

Princess and Junior are Kick Kick Kickers!

Just a quick update...

Look whos children have got on the Kickers bandwagon.....

Only Peter Andre and Katie Prices two! These two young trendsetters are setting the trend off for a huge following by kids nationwide!

And dont they look cute? :)

Jade x

We forgot to tell you...

So i realised were blogging on here about Kickers .... and havent reallys set the scene!

Were a group of students at nottingham Trent Uni working on a project to rebrand kickers.

This blog will follow our thoughts and findings and we will document any research we find, be it visual or even just twitter posts!

Kickers was established in 1970 by Daniel Raufast and the shoes were origianlly desinged to wear with Jeans, which is also where the three stitch design hails from. The brand quickly grew and grew and became hugley popular with music kids with everyone from Ian Brown to Jarvis Cocker, Mike Skinner and So Solid crew.

However the brand is also established well for children, with the Kick Hi boots being a popular choice for kids to wear to school. They have recently collabrated with Lego which has further expanded this connection.

The future for the brand has plenty of potential to grow further and get back on top! Well if Dr Martens can do it, Kickers can and better too!

The brand is involved in quite a few different projects, including festivals, further collabrations and with the use of social media now really keeps and eye on what is going on. We will add more on all of this as we notice!

So theres a little history to keep you in the know!

Jade

Kickers and Urban music?

So i was just looking at the Facebook group jade posted.. and oh my i found that Kickers are spondering the Urband Music Awards... I mean what? anyone else thinks this is a bit weird or jsut me?

However when i went to link for it just goes straight to Kickers website and there Lego shoe, this totally doesnt make sense to me. But hey maybe Kickers are slightly cooler than we thought. But urban music!!??

Check it out for yourself
http://www.facebook.com/search/?o=69&init=s%3Agroup&q=kickers+uk#/group.php?gid=5210134017&ref=search&sid=511169911.4284239614..1

Lucy x

T4

In the lecture it was mentiond that kickers went to a few "festivals" and had a pod. I was interested to actully see what they did with this and how they tried to draw people in, also if it worked and what actually about

I remeberd he mentiond T4, typed this in on the old google and came up with this..
http://www.youtube.com/watch?v=iFylXjmJ3E4

There are several more. Also they have the video for the mix they did with the dj. ALSO i found a little ad or video they have just with kickers shoes that they have made, these all link from the link i sent you.

http://www.highsnobiety.com/news/?s=kickers

This link sends through to a website which i foudn has some interesting past ideas of Kickers and update about what they have been doing. Interesting to look at.

Lucy x