Been doing a bit more research to see what people say about the Kickers' campaigns...
http://www.campaignlive.co.uk/news/784304/Kickers-launches-new-poster-campaign/
Check out the comments on that one...not so great.
Also type 'Kickers Random Bandits' into youtube and check what comes up. It's awkwardly trying to be cool and just not working.
If you look at any of the other Modern Toss stuff it's actually fairly funny but the obnoxious characters don't work for Kickers.
Ceri
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