FCP Briefing

Today we were briefed on what our FCP team came up with for Kickers.

Basically their ideas were to -

-Create more innovative Point of sales
-Use technology to target ‘tech savy’ generation
-Encourage customisation
-Bring back 90’s retro

Were now just deciding what to take from this as we have to follow with a communication strategy when we present to Kickers in a few weeks!

Here are some of the visuals and their chosen opinion former Amy:

Jade x